Cineplex Entertainment has announced the launch of SuperTicket™, a first-ever bundled offering from multiple studios that allows movie-goers to purchase a movie admission ticket and pre-order the UltraViolet digital download of a movie at the same time. UltraViolet provides consumers with the ability to watch the movie anywhere on all their devices.
The pre-ordered digital version will be available when the movie is released for home viewing, often before the DVD and Blu-ray release date. SuperTicket will also provide additional value, such as bonus SCENE points, access to exclusive extras, special footage from the movie and cast interviews, as well as special offers on related catalogue movies. Added value offerings will vary by movie.
Research conducted for Cineplex by Ipsos Reid found a majority of Canadians (55 per cent) aged 18 to 34 typically purchase movies they’ve enjoyed seeing in-theatre. The same research found the average Canadian movie-goer has seen their favourite movie 17 times. A separate survey conducted for Cineplex by Hotspex found that 74% of movie lovers found the SuperTicket concept appealing.
“Cineplex is the only exhibitor in the world to deliver this innovative bundling option with movies from multiple studios,” said Ellis Jacob, President and CEO, Cineplex Entertainment. “We are proud to be at the forefront of innovation in the movie industry. SuperTicket is specially made for movie lovers and rewards our guests with bonus SCENE points and extra value offerings.”
Canadians can now enjoy one-stop shopping when it comes to all things movies. The process is simple: purchase a SuperTicket by visiting Cineplex.com or any Cineplex theatre box office, or use the Cineplex mobile app or an automated ticketing kiosk (ATK). Guests will receive two vouchers – one for their theatre admission and the other containing a unique access code, which they can redeem for the UltraViolet digital version. They can then log-in to SuperTicket.com, and when the movie is available, their digital version will be added to their UltraViolet locker, which is accessible from the Cineplex Store, and ready to access or playback on their computer, mobile device or Internet connected TV.
“This is the most convenient and innovative way to purchase a movie in Canada,” said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. “Buy it once; watch it endlessly, on a number of devices. SuperTicket makes the process of buying and enjoying a movie in-theatre, at-home or on-the-go even easier. When Canadians think of movies, we want them to think Cineplex.”
The first four studios to participate in this ground-breaking initiative are Warner Bros. Entertainment Inc., Sony Pictures Entertainment Inc., Paramount Pictures Canada and Universal Pictures. More details about SuperTicket movies and their specific offers will be announced soon.