Sosign, a Montreal-based e-commerce solution provider for brands, has launched Brandicted, a unique shopping discovery and social network site, in private beta. With Brandicted, people looking at user-posted pictures can act on their love-that-thing feeling and buy it quickly and easily. They can also share the image, or one they’ve taken, at Instagram speed, and talk about it using Brandicted’s social tools. Friends as well as Brandicted’s algorithms will suggest other products just like it, which shoppers can buy and comment on.
“People fall in love with stuff when they’re with friends or simply out, and they talk about it,” said Jonathan Stoikovitch, CEO of Sosign. “Brandicted replicates that social experience, while eliminating the hassle of where to find the item, how to find other stuff like it, and how to get your hands on it fast.”
Brandicted is betting that consumers who are passionate about the brands they love will increasingly create the most credible brand-promoting messages in the marketplace. As a result, these brand evangelists will influence fellow fans looking for purchase advice.
Brandicted already has over 20,000 products and 300 brands, and is growing every day due to its Web-crawling technology, which is similar to Google’s search robots. The user base for the private beta will provide helpful feedback as Sosign fine-tunes features based on user comments. For an invitation, users are invited to join the wait-list.