Best-Selling Author Jeffrey Hayzlett And Bing Evangelist John Gagnon Announced As SES Toronto 2013 Keynote Speakers
Organizers for the online and integrated marketing event series SES Conference & Expo have announced that Jeffrey W. Hayzlett, the best-selling author of Running the Gauntlet, and John Gagnon, Bing Evangelist, will be the keynote speakers at the SES Toronto conference on day 1, June 13, and day 2, June 14, respectively. Canada’s largest online marketing event will be held June 12-14, 2013, at the Toronto Marriot Downtown Eaton Centre. SES Toronto 2013 is offering an early-bird savings of up to $300 for attendees who register for a conference pass by 11:59PM ET, Thursday, May 23, 2013.
Mike Grehan, Group Publishing Director at Incisive Media, said, “Running the Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Jeffrey Hayzlett addresses what every marketing leader must face: Getting Ready, Getting Going, and Creating and Sustaining Momentum. He shows marketers and business leaders how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change.”
Grehan added, “The title of Jeffrey Hayzlett’s opening keynote at SES Toronto is: ‘Driving Change and Growth for Marketers.’ He will urge leaders to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Audience members will hear a number of inspirational takeaways.”
As a best-selling author, business change agent and marketing expert, Jeffrey Hayzlett led the turnaround of one of the most iconic brands in the world as the Chief Marketing Officer of Kodak with some of the most innovative approaches to marketing. He’s been called the “Celebrity CMO” by Forbes magazine and the “Chuck Norris of marketing” by bloggers. Currently, Mr. Hayzlett leads The Hayzlett Group, an international strategic business consulting company focused on leading change and growth in businesses.
Day Two will kick off with a morning keynote from John Gagnon, Evangelist for Bing. Grehan said, “Last year, we brought Google’s Evangelist to SES Toronto. This year, we’ve brought Bing’s! John Gagnon is Bing’s Ad Evangelist at Microsoft and also a certified search geek. He has been gathering learnings from across the marketplace and has identified unique patterns, strategies and techniques that can help people interpret the data to make smarter decisions. The title of John Gagnon’s morning keynote is, ‘Trends and Techniques for Digital Marketers & Data Geeks.’ He’ll share a case study analysis, deciphering data from the statistical geniuses behind Fortune 500 company search campaigns, and share actionable patterns around keyword correlation, share of voice, bids, and more.”
John Gagnon is a seasoned SEM expert and a regular panelist and speaker at search marketing conferences. He has worked with advertisers from a wide range of verticals, from local small businesses to Fortune 500s, as well as large brands such as Microsoft, Hotwire, Esurance, Symantec, and Dish Network. Prior to Microsoft, Gagnon worked at Google for the AdWords small business segment and as a research analyst for a private equity fund based in Seattle.