HootSuite has teamed up with HootSuite Enterprise client WWE to bring to you the ultimate social media command centre. The live display will bring the social interactions of WWE WrestleMania 29 viewers to fans in New Jersey’s MetLife Stadium on April 7, 2013. Before the bout between two wrestling legends, The Rock and John Cena, fans will be able to follow along as these two athletes “duke it out” on Facebook and Twitter. Since WWE fans are some of the most active social media users on the planet, they’ll have plenty to say about the competing wrestlers before, during, and after the main event.
- Total Twitter mentions and Twitter sentiment of each wrestler
- Most recent Tweets from each wrestler
- Facebook Likes and the amount of ‘People Talking About’ each wrestler on Facebook
Whether you’re a fan of The Rock’s ‘People’s Elbow’ or you prefer John Cena’s ‘Five Knuckle Shuffle,’ your Tweet can sway the social media tide in favor of one potential WrestleMania 29 champion.
“Fans of the WWE are incredibly active in the social space, Tweet-ing and Facebook-ing during our weekly shows, following along on second screens or creating online communities in support of specific wrestlers,” says XXX. “Providing fans with the right social media tools and opportunities has become a major part of what we do. The HootSuite WWE social media command center offers viewers a visual of what fellow fans are thinking, and serves to highlight how social professional wrestling has become.”
“The WWE truly exemplifies what it means to be a social business. The HootSuite WWE WrestleMania 29 social media command centre is a prime example of how, by listening to their fans, the WWE has created engaging social campaigns and products that are widely-used and praised,” says Ryan Holmes, CEO of HootSuite. “Other sports, media, and entertainment organizations should take note.”
HootSuite’s social media command centres have been used to compare the social media success of the Baltimore Ravens and the San Francisco 49ers leading up to Super Bowl XLVII, as well as President Barack Obama and Senator Mitt Romney during their 2012 election campaigns. Now HootSuite is ducking through the ropes, in a dramatic entrance into a new arena, one filled to the rafters with the social media-loving fans of the WWE, a HootSuite Enterprise client. Visit the command centre now.