Social media management system developer HootSuite has appointed Dee Anna McPherson as Vice President of Marketing. McPherson, a marketer with experience in social media and the freemium business model, will lead HootSuite’s marketing team, driving strategy and international expansion for the rapidly growing company. Most recently, McPherson was Vice President of Marketing at Yammer, one of HootSuite’s App Directory integration partners, where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, 300% annual growth and a $1.2 billion acquisition by Microsoft. HootSuite saw McPherson as a natural fit for the role.
“We’re providing social media management solutions to some of the world’s largest brands,” says Ryan Holmes, CEO of HootSuite. “Needless to say, Dee Anna is a dream fit – she put Enterprise Social Networking on the map at Yammer
and will help HootSuite continue to expand its penetration into Social Enterprises.”
At Yammer, McPherson lead a team of 40 marketing professionals across corporate marketing, lead generation, corporate communications, creative service and international marketing. Among other responsibilities, she created YamJam, Yammer’s annual user conference, and represented the company as a speaker at industry events such as SXSW, Forrester’s Content & Collaboration Summit and the Ragan Intranet Summit.
“I’m thrilled to join HootSuite during a period of such incredible growth,” says McPherson. “There’s no position I’d rather be in than heading up a talented team working to cement an innovative product at the head of the pack for enterprise social media management.”
Prior to Yammer, McPherson was a partner at Horn Group in San Francisco, where she led the San Francisco office and provided counsel to startup executives. At PeopleSoft, McPherson was the global head of Public Relations, and she was a Senior Vice President at both Edelman and Ogilvy.
In 2012, HootSuite’s staff grew from approximately 70 employees to over 250 and the company plans to add up to 100 additional employees in 2013. The company’s unique culture and dynamic office environment helped it earn the title of #1 Best Place to Work in British Columbia in 2012 by BC Business. Additional career opportunities are available now within HootSuite’s Marketing department, including a Director of Product Marketing, Director, EMEA Marketing, Senior Writer, and others. Follow @HootHR to receive updates on HootSuite’s available opportunities.