Ubisoft Canada has launched a nation-wide program aimed at giving university students a well-deserved break from their studies, Crush Exam Stress and Just Dance. In the process, Ubisoft Canada will also seek to set a world record on Saturday April 6th 2013, with students from university campuses across Canada all dancing simultaneously to Flo Rida’s Good Feeling (video). The program is based on the insight that exam periods are one of the most stressful times for students on campus, and as they cram for finals they are likely to be more reclusive and shy away from physical activity. In collaboration with Edelman and Redwood Strategic, Ubisoft Canada will offer students an escape from their textbooks and create an opportunity to connect through fun and high-energy activities.
“The ultimate goal is to give students a break from the stressful weeks leading up to exams and to use Just Dance 4 as a positive way to connect them and their friends as well as campuses across the country,” said Lucile Bousquet, Communications & Marketing Director, Ubisoft Canada. “And going after a world record will just make it that much more fun.”
The live registration page on CampusPerks is now open for registrations until March 15th. Here, students can create an account on CampusPerks, or login via Facebook and sign up for the opportunity to make their case for why they should be their campus’ advocate for the program. The top eight advocates will be responsible for mobilizing their community to participate in the cross-Canada record breaking attempt.
In addition, on March 18th, Ubisoft Canada will launch the first ever Just Dance microsite in Canada which will not only be a place for students to share their own photos and videos to help gear up for the big event, but will be an opportunity for Just Dance enthusiasts across the country to show off their moves too. In the weeks leading up to the record-breaking attempt Ubisoft will share the students’ content through their Canadian-owned channels on Facebook and Twitter and track the conversations through the hashtag #keepcalmjustdance.