DHX Media Ltd. has appointed Peter Byrne as the new CEO of its wholly owned licensing company Copyright Promotions Licensing Group (CPLG). CPLG has a renowned reputation in the licensing business, managing the licensing and merchandising rights for some of the leading entertainment, sports and consumer goods brands, including clients such as 20th Century Fox, Activision, Dreamworks Animation, Saban Brands, St Andrews Links and the Rugby Football Union.
Peter joins CPLG with a wealth of industry experience in worldwide consumer products, having held many senior roles during his career including EVP Consumer Products at HIT Entertainment, EVP Worldwide Licensing and Merchandising at 20th Century Fox, VP Northern Europe for Sara Lee Branded Apparel and General Manager for Fruit of the Loom. Most recently Peter ran his own global licensing consultancy working with clients such as Guinness World Records, Aardman Animations and Jazeera Children’s Channel.
Commenting on Peter’s appointment, Michael Donovan, CEO at DHX Media says: “Peter has an impressive track record in building major global brands and is going to be a great asset to CPLG and DHX Media. CPLG is an integral part of the DHX Media vision and we are delighted to have secured someone of Peter’s caliber to gear up for profitable growth both in Europe and beyond.”
Peter Byrne adds: “CPLG has such an incredible pedigree and is a company I have greatly admired and worked alongside for many years, so I am really excited to be leading the company through its next phase of growth.”