Vancouver’s unique boutique creative/production house Goldtooth Creative Agency Inc. swaggered onto the screens of North American and European TV audiences on February 12 with a CG television trailer for the highly-anticipated sandbox shooter Crysis® 3. The 30-second spot was broadcast during the lead up to the game’s North American release on February 19. The trailer will be broadcast globally within a week of launch and also be featured online.
Retained by San Francisco ad agency Cutwater, Goldtooth Creative handled direction and creative editorial duties, directed motion capture at Animatrik and animated all cameras and characters to be rendered using CryENGINE® 3. The robust engine was used for the lighting and environments featured in the high-resolution network spot.
Directed by Goldtooth’s Chief Creative Officer Kody Sabourin and produced by Goldtooth Creative for Cutwater and Electronic Arts (EA), the new trailer marks the progression of the studio’s creative collaboration with EA, which has included trailer work for EA Sport’s FIFA, Madden and Need for Speed franchises along with Fight Night 4. Goldtooth Creative Agency has also been recognized with several industry awards for its highly-regarded work on numerous top AAA console titles from some of the world’s largest publishers and development studios.
“Working with the uber-talented teams at Crytek and Metric Minds was a real pleasure as we dove into the world of Crysis® 3,” said Sabourin. “Rendering and lighting the project with CryENGINE and CineBox was an amazing experience. I’ve never seen the look of a project come together so quickly. This is the future and it was exciting to be a part of it as we continue to develop new ways of using game engines to create content. This project had a very challenging timeline, where many partners and vendors came together from around the globe. Everybody was keen to collaborate because they all were excited about the creative while working with a ground-breaking production pipeline. The Goldtooth crew worked closely with the team at Crytek and continued to build our long-standing relationship with EA while developing a new creative partnership with the talented team at Cutwater.”
Stay tuned for more Goldtooth Creative goodness with an additional Crysis®3 gameplay trailers. Be sure to watch the high-end opening sequence of Crysis® 3 that Goldtooth, in collaboration with Crytek, fully rendered in studio to kick off the action in the best-looking FPS of its generation.