Method, a high-growth Toronto-based startup and creator of the number one-rated CRM app on the Intuit Partner Platform, has just completed a deal for $3 million in Series A funding. Backed by Klass Capital, a North American VC supported by a $40 billion pension fund, the new investment will enable Method to engage in what it calls extreme product development: that is, a complete redesign of its platform so it fully integrates with Intaact, Wave, Xero, FreshBooks and other top accounting and SMB applications.
The 25 person company, which already has thousands of users in the U.S., expects to more than double in size by the summer to serve its fast-growing customer base and expand beyond North America to the South American, European and Asian markets.
What makes Method stand out is the full drag & drop customization SaaS platform they developed. This gives SMBs the high level of software personalization only large corporations could previously afford. Method built a complete sync with QuickBooks and Google Apps at the ground floor, so that users can view and enter financial and CRM data all in one place. It frees SMBs from the limitations of traditional out-of-the-box software.
“Small business wants to be agile but are encumbered by many fragmented systems,” says CEO and founder Paul Jackson. “Our new platform will offer complete head-to-toe customization, as well as deep integration into any SMB’s existing accounting software.”
“We are excited to partner with Paul Jackson and the innovative and passionate team at Method,” says Daniel Klass, Managing Partner at Klass Capital. “We were immediately attracted to this opportunity given Method’s leadership and focus on innovation and the company’s rapid adoption and high approval ratings from its target audience.”
Jackson, a successful tech entrepreneur and investor, has a passion for creating the highest quality products that help time-strapped SMBs better serve their customers, scale their operations and profitably grow their business.
“We have a different story from the stereotypical tech startup,” he says. “We’re a few years in now, but up until this raise, we had no outside investors. I was fortunate enough to have built and sold a previous software company, so I kicked in the cash to get us started. Having done this before, I have a good idea of what it takes to be successful and we focused on two things: identifying our customers’ pain points and creating the best possible solutions for their needs.”
“It meant that from day one we had to deliver real value to our users, learn from them what worked, what didn’t and how to quickly adapt. We’ve always given small businesses the freedom to out-innovate their competition by doing a lot with a little – now, with the funding, we can accelerate the process, as well as build more integrations to fuel our rapid growth,” he adds.
Method will release and test a series of new products and apps during Q1 and Q2, 2013. The company plans to take on some of the more established names in the space when they launch their fully-integrated platform in the summer.