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  • Behaviour Interactive And Reliance Games Announce Strategic Partnership

13th February 2013

Behaviour Interactive And Reliance Games Announce Strategic Partnership

behaviour interactiveChicago-based Reliance Games (formerly known as Jump Games), part of Reliance Entertainment Digital, and Montreal’s Behaviour Interactive, have announced a strategic alliance to develop and to co-publish mobile games based on upcoming, high-profile feature films. Behaviour specializes in adapting both emerging and well-known film and television properties to games; the studio’s main pillars are design, quality, and, in today’s world of constant connectivity, socialization. Reliance and Behaviour plan to announce the two film-based mobile games in development by Spring 2013.

“Today’s announcement with Behaviour Interactive is another solid step in building great IP-based games, said Amit Khanduja, Executive Vice President of Global Business, Reliance Entertainment Digital.  “By partnering with Behaviour, Reliance augments its ability to design and to develop games in a timely manner and at a quality bar commensurate with the films the games are based on.”

“All of us at Behaviour are excited to partner with Reliance to complement the launch of certain major, upcoming feature films with mobile games,” said Rémi Racine, President and Executive Producer of Behaviour.  “Clearly, we strive to heighten the property’s brand awareness and to maximize the entertainment value of the property for film-goers and game-players alike.”

Eric Marlow, Vice President of Reliance Games’ Global Studios adds, “Both Reliance Games and Behaviour have successful track records developing high-quality, movie-based games.  With two games in production together already, it’s clear that our design and production synergies will prove to be a winning combination.”

 

This entry was posted on Wednesday, February 13th, 2013 at 9:54 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
  1. Tami Quiring (@VillageGamer)
    1:55 am on February 13th, 2013

    .@Behaviour Interactive And Reliance Games Announce Strategic Partnership http://t.co/3HPVSLYA

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