Digital conference mesh and Digital Journal Inc. have announced a partnership to provide a newsroom for the 2013 mesh conference, which happens May 15 and 16 in Toronto. mesh will leverage Digital Journal’s /newsrooms platform to provide real-time content and coverage for mesh ’13 attendees and sponsors. mesh ’13 will explore new and emerging trends and feature two days of challenging, insightful and engaging content. Attendees will absorb new ideas and inspiration on how to address new trends that impact their businesses and their customers’ lives.
Focused on how the Web is evolving, mesh ’13 features presentations, panel discussions and keynotes from some of the world’s most respected digital executives including Treehouse CEO Ryan Carson; JP Rangaswami, Chief Scientist at Salesforce; Josh Benton from the Nieman Journalism Lab, Wattpad CEO Allen Lau; and Justin Raymond, President of Hailo Network Canada.
The mesh/newsroom partnership comes at a time when brands are looking for new ways to use content marketing and social media to target and engage with audiences at events.
At mesh ’13, sponsors that want to gain exposure, amplification and be part of the discussion can tap into a team of journalists, marketers and analysts in the mesh/newsroom. The mesh/newsroom will produce content and social media coverage in real-time to create discussion and momentum around event topics, attendees and sponsors.
“We’re excited to be partnering with mesh because it creates an immediate and valuable opportunity for brands to engage in real-time content marketing,” says Digital Journal CMO and /newsrooms cofounder Sabaa Quao. “The mesh conference generates a huge volume of social media conversations. There is a great lineup of speakers and prominent attendees who will attend and that is the formula that event sponsors look for. This year, the mesh/newsroom will deliver something they’ve never seen before.”
The mesh/newsroom sponsorship opportunity will only be available to a select number of brands that will receive intense social media coverage and real-time content marketing support to drive engagement with the mesh audience before, during and after the event.
“We’re excited about the new partnership with Digital Journal,” says Mark Evans, mesh cofounder and programming coordinator. “The mesh/newsroom will become our social media nerve centre where the most relevant and engaging content will be surfaced and sponsors will be showcased in completely new ways.”
Event coverage and real-time content marketing solutions are proving to be one of the most effective ways for marketers to reach audiences, and Digital Journal’s /newsrooms division has delivered content marketing and live coverage to companies across North America, including KPMG, law firm Osler, Hoskin & Harcourt, and real-time bidding ad platform, SiteScout.
“Brands have become publishers with little choice but to address what it means to engage 24/7 with their audiences,” says Digital Journal CEO and /newsrooms cofounder, Chris Hogg. “If you were to create CNN or The New York Times but dedicated to social media coverage, content creation, and publishing for and around brands, that would be us. We have set the bar high and we aim to show brands and marketers that the mesh/newsroom will set a new standard for how events are leveraged and covered in social media in the future.”