DHX Media Ltd. is pleased to announce the renewal of the animated children’s series, Arthur, with Brazil’s TV Cultura, for a term of three years, for the third time since originally licensed in 2007. DHX will provide seasons one through six of Arthur, the lovable aardvark, via Media Mundi for the Brazilian market. Additionally, DHX Media signed a deal with Globosat in Brazil for its hour long Christmas special, Gotta Catch Santa.
“DHX Media is looking forward to a year building and strengthening relationships with the Latin American market, bringing our growing catalogue of high quality content to audiences across the territory,” said Josh Scherba, SVP Distribution at DHX Media.
Earlier this week DHX also announced the signing of a deal with China Mobile Entertainment Holdings Ltd (CME) and Alebrije Entertainment LLC for a new SVOD edutainment channel on PPTV, extending the reach of key brands into the Chinese market.
PPTV has a registered user base of 300 million and PPLive is one of the largest OTT content distribution networks in the region. The deal encompasses over 900 episodes from series including Arthur, Caillou, The Busy World of Richard Scarry, Care Bears, Madeline and Where on Earth is Carmen San Diego. A number of DHX Media properties such as Super WHY!, Inspector Gadget and Sonic the Hedgehog already have a Mandarin-language presence in China on SVOD platforms including Cheers Media, Qiyi TV and Beijing Kanngiongsneng.