Ottawa-based loyalty and rewards technology and services provider Ackroo Inc. has announced that the corporate name of MoneyBar Rewards Inc. has been changed to Ackroo Canada Inc. effective December 3, 2012. MoneyBar Rewards Inc. is a wholly owned subsidiary of Ackroo Inc. MoneyBar Rewards changed its corporate name to align its Canadian business name under the Ackroo brand.
Ackroo enables small to medium sized businesses, independent merchants and business networks to increase profitability and build long-term customer relationships through customized loyalty and rewards programs. Their web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses of any size to design and launch their own five-star loyalty program. Ackroo’s online and in-store loyalty program options provide a blend of stored value capabilities and diverse loyalty incentives, arming businesses with their own ‘private currency’ and the flexibility to create customized loyalty programs that resonate with their customers.