…because we need another retro movie channel. I would much rather see Shaw start carrying Investigation Discovery, but no, we get Rewind – touted as Canada’s first specialty channel to connect Generation X to the films they grew up watching. Featuring favourites from the 70s, 80s and 90s, Rewind will transport viewers back to the era of the VCR through daily access to some of the greatest films of all time.
Brought to you by Channel Zero, Rewind is available on Rogers, Shaw, Telus, Cogeco, MTS, Videotron and other Cable and Telco partners. Customers of these providers will receive a 60-day free preview ending January 31, 2013, and can subscribe to Rewind as part of a movie-based theme pack.
“Rewind’s sister station Silver Screen Classics, which features films from the 30s to the 60s, has seen great success,” said Jennifer Chen, VP Programming, Channel Zero. “Taking inspiration from it, the idea of launching a companion channel with films from the next three decades was born. We bounced the idea off of colleagues, family and friends who are in their 30s and 40s, and the response was incredibly encouraging. It quickly became apparent that we could close a gap in the marketplace and give Canadian movie lovers more of the films they want to watch.”
National Rewind Your VCR Day
Now that Rewind has arrived, it’s time for our remaining VCRs to head to a permanent and environmentally-responsible resting place — National Rewind Your VCR Day will take place on January 5, 2013 across Canada.
Rewind will donate $25 for each VCR it collects in Toronto, Calgary, Edmonton, Vancouver and Montreal, with a goal of raising $25,000 for World Wildlife Fund (WWF). Anyone who recycles a VCR or visits the Rewind Experience at the mall locations can enter to win a $2,000 cash prize to “rewind” their holiday bills. One lucky winner per market will be selected.
Visit The Rewind Lounge on Saturday, January 5th at one of these locations:
- Vaughan Mills, Toronto ON
- Pacific Mall, Vancouver BC
- Southgate Mall, Edmonton AB
- Chinook Mall, Calgary AB
- Fairview Point Claire, Montreal QC