Better The World Inc., an Ontario-based provider of technology for fundraising and social responsibility programs, announced the closing of a $2 million Series A round of financing. The investment, led by iGan Partners Inc. with participation from the MaRS Investment Accelerator Fund (IAF) and a group of private investors, will be used to develop and market the Company’s recently announced Business-to-Consumer digital marketing platform called FlipGive.
FlipGive – a pay-for-performance digital marketing platform – uses the power of people and community fundraising to guarantee sales, drive widespread social media promotion and create positive social impact for national retailers and consumer brands.
“The IAF is excited to be investing in Better The World,” said Michelle McBane, Investment Director at the IAF. “We believe the FlipGive platform will revolutionize grassroots fundraising and corporate philanthropy by providing an inherently social and simple solution that can be directly tied to ROI for participating merchants.”
The platform was conceived following Better The World’s development of many successful digital social responsibility platforms for companies like TD Bank, Pearson Publishing and Indigo. The first retailer to launch using FlipGive technology is Indigo for the Adopt a School program (adoptaschool.indigo.ca). The program provides an easier way for schools across Canada to raise money. Parents, teachers and Indigo store staff sell Indigo digital gift cards to their online social networks using the FlipGive platform. Every gift card sold triggers a donation to the school, drives a customer to Indigo and gets the buyer a gift card that can be redeemed in-store or online.
“We fundamentally believe that FlipGive is a game-changer for retail and brand marketers. It’s a risk-free way for marketers to get guaranteed results and do good,” said Sam Ifergan, CEO, iGan Partners.
“The entire team is so grateful for the support of iGan Partners, MaRS IAF, and our private investors,” said Steve Croth, Co-CEO, Better The World Inc. “We’re looking forward to the journey ahead of us – helping thousands of companies drive sales and create positive social impact in their communities.”
FlipGive will beta launch in October with Lowes, Indigo, Spy, Ethical Ocean and others.