Toronto-based digital messaging company Inbox Marketer has announced 10 Tips for Digital Marketers in celebration of its 10thAnniversary. In this milestone year, Inbox Marketer was recognized by the Branham300 list as one of Canada’s top technology and services companies, and by PROFIT magazine as one of Canada’s top 200 Fastest-Growing Companies for the fourth straight year.
“In honor of our ten years of success, we’re offering some proven digital marketing advice that has helped our clients tremendously,” says Randall Litchfield, President of Inbox Marketer. “We continue to prosper, despite difficult economic times, and are proud to serve some of the most well-known companies in North America, including AT&T, Kimberly-Clark, Johnson & Johnson, Sun Life Financial, Suncor Energy, and Scotiabank.”
10 Tips for Digital Marketers
|1.||Define your target audience and community
The more clearly you define your target segments, the better you’ll be able to produce messages that resonate and, ultimately, boost your results.
|2.||Examine your business model and how to best incorporate digital marketing
Identify your needs upfront. Then, choose the best vehicles for achieving your goals. Rationalize your decision instead of simply focusing on the latest buzz tactics.
|3.||Leverage digital channels that deliver results
Be strategic about the digital channels you choose. Examine your digital campaign metrics to pinpoint channels that perform best with your target audience. Also, look at industry benchmarks. Email still produces the highest ROI of all digital channels, so consider incorporating email into your plan.
|4.||Establish measurable objectives
Analyze internal and external benchmarks, along with your goals, to establish performance targets. This will help you determine success or failure going forward.
|5.||Sketch a plan
Before executing digital campaigns, write a contact and content strategy. Think about how to unify your digital communications to create seamless campaigns that integrate with your entire marketing strategy and maximize impact.
Increasing message clutter means it is becoming more and more difficult to get noticed. Identify how you’re different from your competitors and how you can communicate this difference to capture your audience’s attention.
|7.||Gather permission and build your lists
Make sure you obtain explicit permission to send messages to your contacts. Once a proper opt-in framework is in place, focus on acquiring subscribers who match your target profile. Remember, quality means more than quantity. You’ll have a higher chance of success.
|8.||Test, measure and learn
Optimize for better results. Test content, creative and format to see which performs best. Also, don’t forget to analyze your metrics. Patterns will emerge that distinguish your top-performing messages, subject lines, offers and type of content. Make sure you incorporate these learnings into future campaigns to continually improve results.
Batch executed campaigns require manpower. Many types of messages, such as welcome streams, reactivation campaigns, and abandoned shopping cart messages can be automated and triggered to deploy instantaneously.
|10.||Follow best practices and adhere to privacy regulations
Always abide by best practices and comply with digital marketing guidelines. You will maintain a better sender reputation, plus performance and deliverability will be higher, all equating to better ROI.