16th August 2012

Bravo Now a Top 5 Specialty Channel

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bravoBravo continues to be the fastest-growing network in Canada during primetime, now ranking as the #5 non-sports specialty channel, up an impressive 11 slots from the same time last year. Compared to the summer of 2011, audiences have more than doubled, up 109% with total viewers, and up 73% for A25-54 and 66% for A18-49.

The most-watched program in the history of Bravo, Dallas garnered huge ratings on Wednesdays this summer, averagingThe Borgias 483,000 viewers and making Bravo the #1 specialty network on Wednesday nights (9-10 p.m.) for total viewers, W25-54 and W18-49. During the weeks Dallas was on air, the series ranked as the #3 non-sports specialty program in Canada for total viewers and the #1 non-sports specialty program for W25-54. Indeed, Canadian women love Bravo, with female audiences almost double what they were in primetime at the same time last year (up 100% for W25-54 and 86% for W18-49).

Suits and White Collar also rank among Bravo’s Top 5 programs for all key demographics this summer. White Collar and Suits average 199,000 and 181,000 viewers respectively, making Bravo the #4 non-sports specialty channel on Monday nights, up from #19 during the same weeks last year.

As previously announced, Bravo capitalizes on its audience momentum with an incredible fall lineup full of captivating series. First up is the Season 2 premiere of Franklin & Bash starring Breckin Meyer and Marc Paul Gosselaar, on Monday, Sept. 3 at 9 p.m. ET, followed by the series premiere of Perception, starring Toronto’s Eric McCormack, on Wednesday, Sept. 5 at 9 p.m. ET. As well, White Collar returns for Season 3 with star Matt Bomer on Monday, Oct. 8 at 10 p.m. ET

This entry was posted on Thursday, August 16th, 2012 at 9:29 am and is filed under National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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