SHOP.CA announced today that it will partner with AOL Canada to bring the news of great Canadian shopping to the public using creative media content, bringing to life advertising, shopping news and updates through the innovative digital properties of AOL.
AOL reaches 10.5M unique visitors in Canada per month and over 24M unique visitors through the Advertising.com Network (source: comScore, Inc., Total Canada, Home and Work, May 2012. Unduplicated audience of AOL, Inc and Everyday Health Properties). In an effort to raise brand awareness and create a new social shopping culture, SHOP.CA and AOL Canada will kick off a campaign that includes media placements, content integration, consumer re-targeting, Walletpop.ca daily deals, and even a direct link to SHOP.CA from the AOL.ca main menu bar.
“We are excited to deliver media and custom advertorials through the sophisticated content integration that AOL Canada and SHOP.CA have designed for Canadian users,” says Mark Daprato, CMO at SHOP.CA. “It is a fully comprehensive digital interface that allows us to share SHOP.CA updates and online feeds with eager Canadian audiences. Working with AOL and their Advertising.com network specifically allows SHOP.CA to communicate with precise targeting and performance based technology.”
By working together on this media deal with AOL Canada, SHOP.CA will run unique advertising across AOL.ca, The Huffington Post Canada, the Advertising.com network and the AOL Sponsored Listings product. SHOP.CA will be conducting a series of AOL.ca homepage takeovers accompanied by custom advertorial content, where all things SHOP.CA will reside on AOL.ca, from shopping deals, to up-to-date news and social media link offs.
“In partnering with SHOP.CA, we saw an opportunity to showcase AOL’s network of digital properties and high impact advertising solutions, while engaging our media-savvy Canadian audiences with an innovative Canadian e-commerce solution”, says Dana Toering, director of sales and business development, AOL Canada.
The new SHOP.CA digital media campaign is now live on AOL properties and the Advertising.com network and users will now find SHOP.CA on the Shop tab on AOL.ca.