Reloaded Advertising, a Vancouver-based in-game advertising agency, has announced the launch of a new tool that provides fully-automated reporting and campaign analysis for dynamic in-game advertising campaigns. The reporting provides simple, yet essential stats like impressions, clicks, and click-through rates (CTRs), which still isn’t a widespread offering amongst in-game advertising networks and companies.
The new interface that’s accessible site-wide, allows clients to login and easily pull campaign reports. The benefit being one centralized dashboard, that filters and compiles stats for all the types of dynamic in-game advertising (console, mobile, and flash).
“We’re in a new age of advertising where almost all forms of digital advertising is trackable, such as online advertising and social media for example”, says Jordan L. Howard, the 22 year old Founder and President. “As effective as in-game advertising is, one of the challenges that the industry has faced over the years is a lack of reporting capabilities. Our goal is to change this with our new system, and encourage future advertisers to jump onboard with in-game advertising”.