Hey Canada…JELL-O wants to see your best JELL-Oh Face! You know, the face you make when you taste JELL-O for the first time or rediscover its fun all over again. It’s so delicious, so pleasantly fun and so unexpected that you can’t contain yourself. THAT’s your JELL-Oh Face! And today, you can share it with the country’s first-ever vending machine that works with your unique JELL-Oh Face.
On June 27, JELL-O launches a new interactive vending machine – designed and developed specifically for Canada – that dispenses sweet JELL-O Refrigerated Pudding treats but only after you show it your best JELL-Oh Face. And because your JELL-Oh Face says so much about you, Canadians will then experience the ultimate moment and have their 15 seconds of fame when their JELL-Oh Face is displayed on the biggest digital billboard at Yonge-Dundas Square.
“Canadians love JELL-O and have been enjoying it for generations. They’ve been creating with it, molding it, spooning it and just having a ton of fun making JELL-O their own,” says Amy Rozinsky, Senior Brand Manager, Kraft Canada. “When we thought about capturing the fun and uniqueness of JELL-O we just had to look to the faces of Canadians and their lively reactions to eating it. Whether it’s a JELL-O Mousse, creamy pudding, or classic JELL-O gelatin, it always puts a great expression on their face. It’s what we now call a JELL-Oh Face and the inspiration behind the vending machine.”
The one-of-a-kind JELL-Oh Face vending machine is all about fun – something that JELL-O brings to adults and children alike every day through its Mousse Temptations, pudding snacks and the classic wiggly, jiggly treat.
By activating the machine with their best JELL-Oh Face, Canadians will have the opportunity to taste some of JELL-O’s most popular Refrigerated Pudding flavours, including Strawberry Cheesecake, Oreo and Dulce de Leche – all 130 calories or less – plus they will receive a personalized coupon that includes a photo of their JELL-Oh Face!
In addition to appearing on the billboard at Yonge-Dundas Square, the JELL-Oh Face photos will also be shared on the JELL-O Canada Facebook page. Fans are encouraged to take a photo of themselves on the billboard to share it with friends on Facebook or Twitter using the hashtag #JELLOhFace. After all, when’s the next time your face will appear on a billboard?
Those who can’t make it to the square can also participate in the fun by using the JELL-Oh Face Facebook app to share their fabulous expressions and receive a product coupon.
“We’re excited to provide Canadians with a unique way to express, celebrate and share how they feel when enjoying their favourite Jell-O Snack,” said Rozinsky. “We hope that they’ll discover a new side of Jell-O and new flavours they didn’t know existed.”