OpenText™ has announced that analyst firm Forrester Research, Inc. has named OpenText a Leader in its report The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2012, authored by Stephen Powers and Anjali Yakkundi with Dave West and Shannon Coyne. OpenText was among the select companies that Forrester invited to participate in its report and was recognized for its impressive functionality and emerging Customer Experience Management (CXM) strategy.
Forrester’s report takes a comprehensive look inside the Digital Asset Management (DAM) market, describing its evolution from a niche component of enterprise content management (ECM), to one that supports multiple types of rich media content across multiple channels as online needs increase. The report states that DAM is no longer viewed as a siloed solution; its role in supporting persuasive content makes it an important part of the new set of CXM solutions.
According to the report, OpenText is an ECM vendor with an emerging CXM vision. It states that OpenText’s Media Management product has impressive functionality – particularly its support for collaboration, taxonomy, and search. Its strategic vision is particularly aided by its growing portfolio of CXM solutions and partnerships, including its WCM product, OpenText Web Experience Management, as well as a partnership with SAP (offering a DAM integration for SAP’s CRM solution). Strategically, OpenText has begun to expand DAM’s role in the CXM solution set by offering both an on-premises solution (the version evaluated in this report) and a lighter-weight SaaS solution in order to address various levels of need.
“OpenText is acting on a powerful and independently validated vision for OpenText Media Management that is aimed directly at equipping our customers with comprehensive Customer Experience Management solutions,” said James Latham, Chief Marketing Officer for OpenText. “We believe OpenText’s recognition as a Leader in this report demonstrates our drive for solutions that support information exchange within organizations to help them securely and successfully engage with customers, employees and partners, and support social collaboration.”
OpenText recently announced OpenText Global Brand Management, a new solution that empowers marketing professionals by giving them the tools to deliver a compelling and consistent brand presence across multiple channels worldwide.
OpenText Global Brand Management allows an entire organization to produce, use, and publish digital media and automate the associated processes. The solution provides enterprise-wide workflow to improve productivity and enrich user experience with faceted and expert search, enabling users to drill down and find assets more quickly.
An integral part of Global Brand Management, OpenText Media Management integrates rich media for web, video, online, print and mobile throughout the enterprise, connecting people and processes and technology from multiple production and creative environments in a secure and scalable digital asset management ecosystem.
Additionally, OpenText Media Management helps to orchestrate processes and collaborative workflows to extend and amplify the rich media lifecycle enriching the overall customer experience. Integrated technology, workflow and solutions publish and deliver content to internal and external distribution points enabling digital media on any channel, platform, or device.