Revenue Automation Inc., a digital marketing agency in North Vancouver, has started a LinkedIn group for B2C companies interested in sharing ideas regarding the transition from email marketing to marketing automation. B2C professionals can join the conversation by going to the B2C Marketing Automation group on LinkedIn.
“We are seeing that many B2C companies are using outdated and overpriced email marketing platforms,” said Jimmy Li, marketing manager at Revenue Automation. “The good news is that B2C marketing automation systems are now offering feature rich marketing environments at a much lower price point.”
Group members within the B2C Marketing Automation group are encouraged to share their experiences regarding the transition from B2C email marketing to B2C marketing automation.