Bill & Sons Towing is ready to show the world what its motto “Bros before tows” is all about as independent production company Ready, Set, Panic launches its ten-part comedic web series. New episodes will be released weekly, and the iOS app will also be available shortly after the series launch.
Set in Hamilton Ontario, the series stars the award-winning sketch troupe The Imponderables, named one of Variety’s Top 10 Comics to Watch, as the titular thirty-something sons who take over the family’s floundering tow truck business.
After Bill Vanderchuck (Nicholas Campbell, Da Vinci’s Inquest) suffers his second heart attack, he turns the shop over to his four sons. But since the only thing Eric, Jon, Dave, and Tony have in common are differing opinions on how to run the business, can they keep the family business together without tearing the family apart?
Rounding out the cast are appearances by Sonja Smits (Traders), Jayne Eastwood (Little Mosque), Daniel Kash (Against The Wall), Angela Asher (18 to Life), Mary Ashton-Toth (Dan for Mayor), Sandy Jobin-Bevans (Life with Boys), and Allana Harkin (Lost Girl).
Series co-creators Mark De Angelis (The Ron James Show, Dan for Mayor) and Charles Ketchabaw (To The Hunt) of Ready, Set, Panic serve as executive producers, with director Vivieno Caldenelli (Picnicface, Hotbox), and Shawn Bailey (Kids In The Hall: Death Comes to Town, La Cucina) as interactive producer, handling the iPhone and iPad app for distributing the series via mobile.
In the months leading up to the launch date, Ready, Set, Panic has released video podcasts that acted as mini-trailers, which extend the storyline and subplots. These podcasts will continue after the launch and will incorporate themes and topics from past episodes. These plot extensions will also tie in on Facebook and Twitter. Ready, Set, Panic has
also set up a toll-free hotline number at 1-888-485-8149 to gather customer complaints for incorporating into the podcasts, providing a fun and interactive way to engage viewers.