OpenText™ has announced OpenText Global Brand Management, a new solution that empowers marketing professionals by giving them the tools to deliver a compelling and consistent brand presence across multiple channels worldwide. Global Brand Management is the latest in a series of customer experience management solutions OpenText has introduced since last year.
The company also announced the release of OpenText Media Management 7.1, an integral part of Global Brand Management. This new release provides extended integration and collaboration with internal and external users, processes and technology. Global Brand Management and OpenText Media Management 7.1 will be on display at the National Association of Broadcasters (NAB) Show 2012, booth #SL8620, taking place this week in Las Vegas. OpenText will also host two information sessions on digital asset management at the conference.
OpenText’s Global Brand Management solution allows an entire organization to produce, use, and publish digital media and automate the associated processes. The solution provides enterprise-wide workflow to improve productivity and enrich user experience with faceted and expert search, enabling users to drill down and find assets more quickly. It also offers the opportunity to create new digital assets in the form of subclips from a video, and extend integration and collaboration with internal and external users, processes and applications.
“The OpenText Global Brand Management Solution is focused on helping companies increase the value of their brand, a concern for Chief Marketing Officers everywhere,” said James Latham, Chief Marketing Officer at OpenText. “Global Brand Management provides transparency and secure access to all digital marketing content, helping to increase productivity, integration and performance, while significantly contributing to better ROI and lower total cost of ownership, and ultimately a rich and engaging customer experience.”
OpenText Media Management 7.1 defines workflow-driven digital asset management which leads to greater productivity through a secure, scalable ecosystem, while delivering consistent branding from rich media creation to multi-channel, multi-platform distribution.
“The OpenText Media Management platform has absolutely been a worthwhile investment as it provides greater flexibility, ease-of-use, and improves productivity throughout the enterprise,” said Donna Bible, Digital Asset Administrator, Rosetta Stone, Inc. “With Media Management, we can readily find existing content, while the enterprise system enables content sharing across departments. As a consequence, we literally cut our stock purchasing budget by half in the first year.”
Media Management 7.1 can also be integrated with OpenText’s recently announced Managed File Transfer solution, which offers patent-pending technology which can be used to move very large media files in a fast and secure way with full audit trails, both inside the organization and to partners and customers. File transfers that in the past took hours can now be completed in minutes, saving marketers’ time and improving productivity.
Guy Hellier and John Price from the OpenText Customer Experience Management team discuss the challenges the content shift presents for global brand management and preview the OpenText presence at NAB. Download and listen here.
OpenText Global Brand Management and OpenText Media Management 7.1 are scheduled for release in May.