Sarah Lokitis, Social Media Specialist, and Cady Condyles, Director of Marketing at US-based full service search engine marketing firmSearch Marketing Expo Toronto Marketing Conference  on Thursday, April 26th.
Lokitis’ session, entitled Beyond Search: Leveraging Ads on Facebook, Twitter, & LinkedIn will review new ways of advertising within social networks. Lokitis will speak along with Hussein Fazel, CEO of AdParlor, and Manny Rivas, Online Marketing Account Manager with aimClear. Condyles’ session, Remarketing & Retargeting: The New Behavioral Ads, will discuss the latest developments to improve and expand remarketing campaigns. Condyles will speak along with Mike Benedek, CEO of Datonics; Kevin Lee, CEO of Didit; and Christ Sukornyk, CEO of Chango.
“Social Media has become a hot topic for marketers,” said Lokitis. “With so many users, social media sites seem like the perfect opportunity for advertisers, but ROI and engagement from these sites have been small and hard to measure until late. Sites, like Facebook, LinkedIn and Twitter, are motivated to develop new ad formats to engage with users and please advertisers. But marketers must stay up-to date on these new products to reap the ROI benefits.”
Lokitis’ presentation will focus on the newest developments in B2B advertising on LinkedIn. She will review how to set up the ads, targeting options, and the possibility for retargeting with social advertising and PPC. Condyles’ presentation will highlight the combined power of social advertising’s targeting and remarketing. By using demographic information from social ads, this can improve the remarketing campaigns to increase engagement and conversions.
Sarah Lokitis serves as a Social Media Specialist at Search Mojo, advising clients on social media best practices for SEO as well as managing Facebook and LinkedIn Advertising campaigns. Sarah writes for Social Media Today, Social Media Examiner, and the Search Marketing Sage. She recently guest lectured at the McIntire School of Commerce at the University of Virginia and Cville SheBlogs. Prior to Search Mojo, Sarah interned as a marketing communications intern at the Kennedy Center for the Performing Arts. Sarah graduated from James Madison University with a Bachelor of Arts in Corporate Communication and Dance. You can follow her on Twitter as @Lokitis.
Cady Condyles is the Director of Marketing for Search Mojo, a search engine marketing agency offering Search Engine Optimization (SEO), Pay-Per-Click (PPC) Management, Online Reputation Management and Facebook Advertising. Cady has over seven years of experience creating, managing and optimizing PPC programs for multichannel advertisers. With Search Mojo, she develops and expands the marketing plans while coordinating the public relations & social media efforts, managing SEO & PPC campaigns, and handles event and trade show management. Cady regularly guest lectures on paid search and online marketing at the McIntire School of Commerce and the Darden School of Business at the University of Virginia. Cady graduated from the University of Virginia with degrees in Economics and Psychology. You can follow her on Twitter as @CadyCondyles.