In biotech news, Toronto-based CardioComm Solutions, Inc. has announced expansion of the company’s HeartCheck™ PEN 2012 Marketing and Communications Campaign. In-print and on-line promotion will occur in association with three major conferences: The Heart Rhythm Society Meeting (“HRS”) in Boston specializing in the cardiac arrhythmia medical field, the American Telemedicine Association Meeting (“ATA”) in California which focuses on global deployment of telemedicine technologies and the international World Conference of Cardiology in Dubai (UAE).
Further marketing and sales efforts will continue via three in-print and on-line publication routes: the April edition of HospiMedica International (English) and HospiMedica en Espanol (Spanish); a 12 month listing as a featured company and a one year banner campaign within the ATA on-line buyer’s guide; and finally within the onsite distribution of the CardioVascular Health publication at HRS, a publication co-sponsored by CardioComm Solutions and initially distributed as an insert with USA Today in February 2012.
“April and May will be busy months for CardioComm Solutions as we continue to switch our marketing efforts into high gear. Our CEO has been organizing pre-scheduled meetings at the events listed above, with device manufacturers seeking integration options with FDA cleared and medically accredited software back-end solutions. Other meetings with medical call center operators, large distribution groups active in consumer as well as prescribed device sales and strategic partners have also been scheduled,” said Mr. Simi Grosman, member of the Board of Directors for the Company.
The HospiMedic publication is in keeping with the Company’s intent to support the global entry of the HeartCheck™ PEN Handheld ECG device, GEMS™ Home and the Smart Monitoring Solution into the consumer, over-the-counter and prescribed health care markets. CardioComm Solutions’ exposure through the April issue will provide a targeted opportunity geared specifically to access medical equipment purchasing and distribution networks. HospiMedica reaches 30,000 key hospital decision makers and medical equipment dealers/distributors in Europe, Latin America, the Middle East/Africa and Asia/Pacific. In addition the HeartCheck™ PEN has been identified as a product of interest by the editors of HospiMedica who have written a summary editorial piece entitled “Handheld ECG Offers At-Home Cardiac Monitoring” to be published within the April issue.
“Timing is critical for developing market awareness of the HeartCheck™ brand and CardioComm Solutions as a company. With the general public announcement made in the USA Today CardioVascular Health insert in February, the redistribution of that insert during HRS, the largest cardiac arrhythmia meeting in the USA, advertising sponsorship within the web site for the flagship conference for global access to telemedicine solutions and the release of the April edition of HospiMedical, CardioComm Solutions will expand awareness of its products into the international medical device markets. The publication will also be circulated at this year’s South-Asian Health Care Show, the World Cardiology Congress, the 13th European Congress of Trauma and Emergency Surgery. Similar efforts will be taken in advance of MEDICA 2013 (FRG) to increase awareness of the HeartCheck™ PEN,” says Etienne Grima, CEO of the Company. “Results of the Heart and Stroke Foundation Atrial Fibrillaton (“AF”) screening will also soon be released demonstrating the appropriateness of the HeartCheck™ devices for screening for AF in the asymptomatic population who are at heightened risk for stroke,” added Etienne.