Crowdsourced graphic design services provider 99designs, together with Sharkwater Productions, has launched a logo design contest as part of a global branding campaign for award-winning filmmaker and eco-activist Rob Stewart’s new film, (R)Evolution.
Graphic designers worldwide are invited to review the contest details and to submit logo designs through Friday, March 30th. The winning designer will win a $1,000 USD award and the logo will be seen around the world, including at (R)Evolution screenings at the Cannes Film Festival in May 2012 and the Toronto International Film Festival in September 2012. The public is encouraged to visit the contest throughout the week to see the design entries as they are submitted, and to vote in a poll that will feature the finalists.
(R)Evolution is Stewart’s eagerly anticipated second film. His 2007 documentary Sharkwater won 35 international awards, was viewed by 124 million people, and spawned a global movement to end shark finning that led to a change in government policies around the globe. In (R)Evolution, Stewart journeys through 15 countries to explore the dangers threatening not just sharks, but all life in the oceans, the climate, and, ultimately, the survival of humanity.
The film is a call to action, and just the first step in Stewart’s global mission to empower young people between the ages of 15 to 30 to come together for a common cause. The (R)Evolution campaign, which will feature the winning logo throughout, is a new kind of environmental campaign for a new generation. Led by the environmental organization United Conservationists, it will educate, engage and empower youth to lead the movement through viral media across platforms and open-source resources including an online community, multimedia educational materials, a mobile application, an “Eco-Heroes” program and more.
“99designs is committed to helping social causes and not-for-profit organizations worldwide, and we’re excited to be assisting with this logo design contest,” said 99designs CEO Patrick Llewellyn. “It’s a natural fit with our global community of designers, who represent nearly 200 countries and encompass every political, socioeconomic and cultural background imaginable.”
“Today’s revolution is crowdsourced, for it provides people the power to come together to collaborate, share their talents and mobilize around ideas. This is what ignites social change,” Stewart remarked. “For the coming (R)Evolution film and campaign, we aim to do just that – collaborate to build a movement. Whether it is crowdsourcing a logo design with 99designs or open-sourcing educational materials to youth, we want to invite people all over the world to be a part of this environmental revolution. This is a revolution for everyone.”