Mobify, a web platform that powers over 20,000 mobile websites, has launched an integrated optimization product is designed to leverage existing websites from any device, including tablet, mobile, kiosks, TVs, and any web-connected device. As the mobile market diversifies and expands, unified access regardless of device will be of increasing importance for e-commerce and multi-channel seller’s mobile commerce strategy.
Mobify’s tablet product enables brands to take advantage of the rapidly growing ‘tablet economy’ by delivering a rich, beautiful, high-performing site for their tablet visitors. According to a Pew Internet study, tablet ownership nearly doubled this past holiday season, reaching 19% of U.S. adults.
Optimizing for tablets allows companies to provide users with faster load times, optimized text and page sizes, and a swipe-friendly interface that takes full advantage of touch-based navigation with tactile image carousels and other widgets. This translates into lower bounce rates, increased conversions, and more community participation across the growing number of tablet users.
“By extending the Mobify Platform to tablets, we’re helping our customers tap into an extremely lucrative opportunity. Tablets have already had a profound impact on mobile commerce and we’re just in the early stages of this tablet economy,” said Mobify CEO, Igor Faletski. “The Mobify platform has a proven 100-day ROI with smartphones and we’re confident we can extend the same to tablets.”
Tablet optimization is a natural extension of Mobify’s strategy to deliver a seamless web experience through one domain name no matter the device or operating system.