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10th February 2012

AMI-tv And CBC Partner To Offer Described Video For Scotiabank Hockey Day

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Accessible Media IncAccessible Media Inc. (AMI) has announced that tomorrow its AMI-tv service will join with CBC in a broadcast first: simulcasting Scotiabank Hockey Day in Canada from P.E.I. with Live Description so Canadians who are blind or partially sighted can get in on all the action and more fully enjoy the festivities associated with the highly popular event.

“Our job is to make all media accessible to all Canadians, and broadcasting the 12th annual Scotiabank Hockey Day in Canada with our skilled team of Described Video experts is a terrific example of how we do that,” stated David Errington, CBCPresident and CEO of Accessible Media Inc.-AMI.

“We invite all Canadians to tune in to AMI-tv throughout the day to hear for themselves how Live Description can enhance the viewing experience for our prime audience, who rely on AMI to bring them the big TV events everybody is watching. I’d also like to thank CBC for once again making their live productions available to us so together we can make TV accessible,” continues Errington.

“We’re very pleased to extend our partnership with AMI, we look forward to even more successful Live Described simulcasts as we’ve had with the Royal Wedding, the Federal election results, Canada Day on Parliament Hill and Battle of the Blades to name a few,” says Kirstine Stewart, executive vice president, CBC English services.

“As the national public broadcaster it’s a top priority that our programs reach as many Canadians as possible — starting with our broadcast of Hockey Day In Canada, this ambitious agreement will give blind and low-vision people a better sense of all the action happening on and off the ice as we celebrate one of Canada’s national passions.”

With Described Video a narrator describes what can’t be seen so the blind or partially sighted viewer can follow the program. But it’s done in such a way that everyone can enjoy the program. It really is television that includes everyone.

This entry was posted on Friday, February 10th, 2012 at 9:51 am and is filed under National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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