Competitive gaming website Virgin Gaming and NOS Energy Drink have reached a partnership agreement making NOS® Energy Drink the official energy drink of Virgin Gaming. Through the relationship, NOS fans, gamers and NOS Rewards Series members will have the opportunity to participate in exclusive sponsored tournaments powered by the Virgin Gaming platform. NOS Energy Drink will execute retail promotions, including an array of Virgin Gaming rewards and special tournament entries for participants.
“There’s a definitive culture and lifestyle associated with competitive gaming, and Virgin Gaming offers its partners an unprecedented brand opportunity to intimately engage this audience. We are extremely excited about the potential scope of our partnership,” says Virgin Gaming CEO Rob Segal in welcoming NOS to a growing roster of heavyweight industry partners that includes Electronic Arts, Sony Computer Entertainment of America and GameStop.
“It’s so important for us to partner with brands who truly get what we’re doing, and NOS has shown they’re serious about gaming and giving gamers great experiences. We’re proud to have their support,” adds Virgin Gaming President Billy Levy about the new agreement.
Competitive video gaming has become a strategic pillar for NOS Energy Drink to connect with current and potential consumers. The company understands the powerful engagement tool that gaming provides, which led them to partner with the fastest growing brand in the competitive gaming space, Virgin Gaming, who recently surpassed 1 million registered players, each of whom spends an average of 72 minutes per visit using the Virgin Gaming platform.
“NOS is all about fuelling high performance energy, be it behind the wheel or behind the controller,” said Eric Helms, vice president of marketing for NOS. “Competitive gaming is soaring in popularity, and Virgin Gaming is at the forefront of that surge. We’re excited to partner with them and look forward to fuelling their million plus members to victory.”
Virgin Gaming has quickly earned a reputation for hosting some of the largest online video game tournaments ever. The site pairs up gamers of similar skill levels to play head-to-head matches for cash prizes.