Social campaign optimization and social learning experts PARTA Dialogue Inc. have announced the addition of Rona Inc. and Air Transat joins Post Foods Canada Corp., Van Houtte® and Koodo Mobile® on the list of corporations testing and evaluating Parta’s e-Value™ social media analytics tool.
e-Value™ is a software as a service tool designed to calculate the cost-efficiency of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. All performance results are measured against a growing list of benchmarked social media accounts from global brands with a strong social media presence. As of today, over 1500 brands have their e-Value™ benchmarked.
According to Parta Dialogue, e-Value™ is a critical starting point that will allow brand managers to establish ROI for social media spending – a major request from top marketing management in 2012.
“We welcome the brands that have joined us as early adopters of our e-Value™ service. With their help, we are on the way to creating a new industry benchmark that will answer brand managers most pressing questions,” states Parta’s CEO, Paul Allard.