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  • Rona And Air Transat To Evaluate Parta Dialogue e-Value Analytics Tool

7th February 2012

Rona And Air Transat To Evaluate Parta Dialogue e-Value Analytics Tool

parta dialogueSocial campaign optimization and social learning experts PARTA Dialogue Inc. have announced the addition of Rona Inc. and Air Transat joins Post Foods Canada Corp., Van Houtte® and Koodo Mobile® on the list of corporations testing and evaluating Parta’s  e-Value™ social media analytics tool.

e-Value™ is a software as a service tool designed to calculate the cost-efficiency of corporate social media campaigns by comparing natural (earned) engagement behavior of online communities against the paid promotion and management efforts deployed by companies to build these followings. All performance results are measured against a growing list of benchmarked social media accounts from global brands with a strong social media presence. As of today, over 1500 brands have their e-Value™ benchmarked.

According to Parta Dialogue, e-Value™ is a critical starting point that will allow brand managers to establish ROI for social media spending – a major request from top marketing management in 2012.

“We welcome the brands that have joined us as early adopters of our e-Value™ service. With their help, we are on the way to creating a new industry benchmark that will answer brand managers most pressing questions,” states Parta’s CEO, Paul Allard.

This entry was posted on Tuesday, February 7th, 2012 at 10:25 am and is filed under Business News, National News, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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