TELETOON Canada Inc. and Turner Broadcasting System, Inc. have announced a partnership that will bring Cartoon Network and Adult Swim to Canadian television later this year. This new digital specialty network is a complementary, ad-supported channel with a built-in fan-base. Canadian audiences can expect to see shows such as The Amazing World of Gumball, Adventure Time and Regular Show during the Cartoon Network block between 6 a.m. and 9 p.m. ET/PT, followed by an Adult Swim late-night lineup commencing at 9 p.m. ET/PT.
“We are honored that Cartoon Network has entrusted TELETOON to manage these two great brands in Canada,” said Len Cochrane, President, TELETOON Canada Inc. “This marriage between TELETOON and Cartoon Network will grant us the opportunity to offer more cartoons, more stories and more excitement to everyone, everywhere.”
This partnership, arriving on the eve of TELETOON’s 15th anniversary and Cartoon Network’s 20th anniversary, includes a programming, trademark and branding deal that will bring the best of Cartoon Network’s exclusive first-run content that has never been seen before in Canada, in addition to almost 2,000 half-hours of vintage Cartoon Network and Adult Swim library selects.
“Cartoon Network and Adult Swim are beloved brands with programs that have a large and loyal global audience,” said Stuart Snyder, President and COO, Turner’s Animation, Young Adults & Kids Media Division. “We are looking forward to extending the reach of both of these brands in the Canadian marketplace with our new partnership with TELETOON.”
The deal will allow TELETOON to launch the Cartoon Network brand in Canada in both standard and high definition across linear television, Video on Demand, broadband and mobile platforms. TÉLÉTOON will serve its French audience by launching a Cartoon Network programming block, along with making programming available online, through mobile and Video on Demand.