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  • Evolve Media Launches In Canada with Vertically Focused Media Services Business

25th January 2012

Evolve Media Launches In Canada with Vertically Focused Media Services Business

evolve mediaEvolve Media Corp., an integrated digital media company, announced today its launch in Canada. Evolve is comprised of three vertically focused media services divisions including Gorilla Nation (entertainment, news and business, auto, gaming and video), totallyher (women’s lifestyle), and CraveOnline (male lifestyle).

Evolve’s business structure is designed to organize audiences, research, specialized ad products and sales efforts in order to produce and monetize premium digital content while offering programs to online marketers that deliver content, context and creative with scale.

Reaching over 10 Million unique Canadian visitors a month, Gorilla Nation is comprised of leading sites focusing on entertainment, film, news and business, gaming, auto and video. Armed with over a decade of experience and an award-winning creative studio, Gorilla Nation is a recognized expert in entertainment and lifestyle digital marketing. Gorilla Nation is comprised of leading content sites including NFL.com, Gizmodo, The Guardian, Reuters, GameRevolution, MetaCafe, and Jalopnik.com to name a few. SpringBoard Video, Gorilla Nation’s Video division, offers both a full-service video publishing technology solution to publishers and a scalable premium advertising solution for advertisers.

Totallyher, a women’s focused media services business unit, verticalizes content and context in order to better understand the women’s audience and the marketer base. The compilation of publishers included within totallyher’s portfolio consists of premium content sites with highly engaged communities reaching over seven million Canadian women each month. With publishers such as SheKnows, Us Weekly, Momtastic, King.com, Gawker and theFashionSpot, totallyher provides women with guidance, as well as escapism, and gives marketers a platform to interact with the most sought after demographic.

Evolve’s male lifestyle vertical, CraveOnline, is the premier source for reaching young Canadian men ages 18-34 with an array of premium sites focusing on video, movies, TV, music, sports, games, outdoor activities, humor and more. Through a portfolio of owned and exclusively represented publishing destinations, such as Craveonline.com, Sherdog.com, Ebaumsworld.com, ComingSoon.net, and Liveoutdoors.com, CraveOnline reaches more than 4 million unique Canadian users a month. For advertisers, CraveOnline produces custom, integrated media programs that leverage rich media, video, mobile and social in ways that allow the marketing message to be an uninterrupted part of the user experience.

“Evolve Media Corp. believes that in today’s crowded market place, brands achieve more by working with experts,” says Walder Amaya, SVP of Canadian and International Operations for Evolve Media Corp. “When we were presented with the opportunity to work with these rapidly growing and fantastic communities we knew that in order to be experts across a varied set of audiences and demographics, we would need to not only build dedicated sales teams for each vertical, but entirely specialized divisions which we have accomplished through totallyher, CraveOnline and Gorilla Nation. Through this, we are able to offer relevant content, context and creative with scale to Canadian advertisers.”

This entry was posted on Wednesday, January 25th, 2012 at 7:11 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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