Sunshine Brands, parent company of The Grounds Guys Landscape Management in Canada, is pleased to announce that The Grounds Guys and Dina Dwyer-Owens, the CEO of our strategic partner The Dwyer Group, will be featured on Sunday’s episode of the two-time Emmy nominated show “Undercover Boss“, airing at 8 p.m. EST on CBS and CTV.
“This episode ranks among the most powerful and moving episodes of ‘Undercover Boss’,” said Chris Carlson, executive producer for “Undercover Boss”.
Founded in Caledon, Ontario in 1989 by ten brothers working together to mow lawns and clean up yards, The Grounds Guys has since become one of the fastest growing franchise systems in North America. The ten brothers, who still work together, attribute the success of their brand to the fact that each location shares the same core values and passion for caring that the brand was built upon.
In 2010, the brother reached a groundbreaking agreement with The Dwyer Group® to build The Grounds Guys franchise system in the U.S., taking advantage of the wealth of knowledge gained over the years. Meanwhile, The Grounds Guys would continue to expand their reach within Canada. Although separately owned and operated companies, both would learn from the other’s experience in a mutually beneficial relationship.
Dwyer-Owens accepted that opportunity, going undercover within The Dwyer Group, a company known the world over for its franchise brands. Across the system’s 1,600 franchises is a world of plumbers, electricians, landscapers and more. The franchise family makes some 2 million residential and commercial service calls each year and celebrated its 30th anniversary in 2011.
For Dwyer-Owens, it was a hallmark occasion to fulfill a long-held dream to ride in service vans out in the field. The CEO-turned-service-professional donned company uniforms to see life as a potential trainee whose service brands represent some of the most male-dominated industries.