Cue Digital Media Inc. has announced the launch of Cue Gaming in an exclusive partnership with San Francisco company Double Fusion, representing the PlayStation®3 system’s dynamic in-game advertising. The new partnership makes Cue Gaming the premier identity in the Canadian video game enthusiast market.
To expand its presence in Canada, Double Fusion sealed the exclusive sales relationship with the Canadian based Cue Digital Media. Cue was recently named one of “Canada’s Most Promising New Digital Companies” at The Digi Awards and represents several highly visible U.S.-based digital content sites including:
- Premier League
- BNQT Media
“We are excited to add Double Fusion and PlayStation®3 to Cue’s roster of top tier media properties,” commented Cue CEO David U.K. “Clearly the opportunity is massive for Canadian Marketers to reach deeply engaged consumers through in-game advertising.”
Canada’s love for gaming is clearly represented by the following statistics, as noted in the Entertainment Software Association of Canada 2011 Study:
- 59% of Canadians are gamers and the average age is 33 years old
- 47% of Canadian households have at least one video game console
- 45% of Canadians play a few days a week and 30% play every day
- Canada’s gaming industry represents $1.7 billion in economic activity in 2011, with an expected growth rate of 17% over the next two years
“Gaming has become much more than the entertainment of choice for males 18-34. With the dramatic rise of social and casual gaming, it’s now mainstream and appeals to women as well as Generations X and Y. You can basically find a game to fit every age and demographic,” says Dan Chambers, Double Fusion’s Head of Sales. By offering a full spectrum of dynamic in-game advertising opportunities, Chambers points out that Double Fusion, partnered with Cue Gaming, “will continue to enable and build upon advertisers and brand marketers’ abilities to reach “super-targeted, super-engaged, super consumers with high impact campaigns.”
“THQ has always had an excellent relationship with Double Fusion and we are excited about their recent expansion,” said Tim Walsh, Vice President, THQ Partners. “We have and will continue to embrace in-game advertising to add realism, information and an additional revenue stream for us and our developers.”
Leveraging this explosive growth, in-game advertising is proving to be a ‘must have’ in today’s media buying mix. Gaming offers a uniquely engaging environment that leads to across the board better brand awareness and recall versus TV, radio, print or other media. In-game ads provide access to an affluent, brand-literate audience and reach every segment of the population. Having worked with some of today’s blue chip brands including McDonald’s, Twentieth Century Fox, Rogers, Dr. Pepper and Toyota, Double Fusion has exclusive in-game opportunities with 2K Sports, as well as games like Pro Evolution Soccer 2012, Square Enix’s Deus Ex: Human Revolution, Warner Bros. Interactive Entertainment’s Mortal Kombat and Ubisoft’s Shaun White Skateboarding and Driver®: San Francisco.