Ottawa’s FuseTalk has announced a partnership with Adjoy to provide access to a socially-conscious cause based technology that can make a significant difference to awareness and fundraising for a variety of charitable organizations.
FuseTalk’s discussion forum software is a great platform for embedding Adjoy campaigns for a wide variety of users and interests. With Adjoy you are able to tie video views with direct donations from a sponsor to a charity. The GiveGauge™ runs while the video is being viewed. The sponsoring company pays for viewership and the majority of the payment makes its way to the charity that is named in the video campaign. Videos can be whatever you want them to be but they are typically based on the charitable organization and cause, headlined by the supporting business with links to the business and the charity on completion. It can also effectively be used to show informative product or corporate videos, which viewers will be motivated to watch because they can see the GiveGauge is rewarding a charity for their time.
“Beyond the obvious, I love how a forum can be properly used to get the attention of it’s membership on an important topic,” says Greg Waite, President of FuseTalk. “With Adjoy I can link in a video that I believe is important to a forum community and have people motivated to actually watch it and share it because viewership raises money for a charity. We see many applications for every forum which run on FuseTalk. Both internal and external forums are always looking for ways to encourage participation and stickiness.”
Over the last decade, the effectiveness of traditional advertising on forums has diminished. Forums behind the corporate firewall do not generally provide advertising.
“A CEO that wants to get a message out to 100 or 50,000 employees can do that far more successfully on a forum by tying in a commitment to a cause. With Adjoy, the full-viewership rate can be as high as 93%, by simply tying viewership to the right cause,” says Brad Stewart, President of Adjoy. “What CEO would not want to guarantee employee attentiveness and at the same time increase morale with a sense of pride that the organization is funding a cause?”
“Imagine the forum you have now and how you could make it that much more interesting and more highly adopted if you inserted meaningful cause-based video that supports your message, your community, and a cause that your company or community can relate to. It just makes sense,” said Waite.