Pro athletes will not be the only ones cashing in on their highlight reel moves in 2012, as Electronic Arts Inc. today announced the EA SPORTS™ Challenge Series, a sports video game tournament series that will determine the most skilled Madden NFL 12, NHL®12 and FIFA 12 gamers. Powered by Virgin Gaming and exclusive to the PlayStation®3 (PS3TM) computer entertainment system, participants will compete for over $1-million in cash and prizes – the largest prize money of any console-based sports gaming tournament ever. Available online at Virgin Gaming, new technology allows gamers to participate in the tournament online at their leisure by pairing up gamers playing on the site at the same time.
“Virgin Gaming is earning a reputation for hosting the biggest gaming tournaments, but our members have been asking for even larger prize pools. That’s what drove the creation of the EA SPORTS Challenge Series; the idea came from them,” said Rob Segal, CEO of Virgin Gaming. “This is also the perfect opportunity to bring our unique tournament format to the masses, giving gamers the freedom to compete whenever they want, instead of according to a set schedule. Those who make it through the online qualifier phase will then earn a seat to play in the live finals for huge cash prizes and true e-sport star status.”
Players who want to compete in the EA SPORTS Challenge Series can register and participate immediately. The three tournaments will begin with online qualifiers through Virgin Gaming for Madden NFL 12, NHL® 12 and FIFA 12. Players will need to outscore the competition by winning through the online qualifiers in order to secure a seat at the final event to be hosted in New York, April 2012. More about EA SPORTS Challenge Series, the individual tournaments and official rules is available online.
GameStop®, the official retail partner of the EA SPORTS Challenge Series, will also be awarding 12 seats to play in the live finals via a special tournament open only to GameStop® PowerUp Rewards™ Pro members. This exclusive tournament runs from January 23 through March 23, 2012 and puts players on the fast track to the live finals event.