Canadian new media and entertainment studio Moment Factory is proud to announce its collaboration with multiple Grammy Award winning pop legend Madonna and Cirque du Soleil during her live performance at Super Bowl XLVI on February 5th. Moment Factory is world-renowned for its use of technology and art to develop remarkable experiences that draw audiences to live performances, special events, brand activations, museums, interior commercial spaces and urban landscapes.
Moment Factory’s team of artistic technologists, together with Madonna’s team, will create a spectacular multimedia display for the Bridgestone 46th Super Bowl Halftime Show, an NFL Network Production set to air on NBC February 5th, 2012.
“We are extremely excited to be working with someone as creative, talented and visionary as Madonna,” said Sakchin Besette, Partner and Creative Director, Moment Factory. “Our team is comprised of artists whose expertise ranges from software development to motion design and all of us are absolutely delighted to be working with an artist whose creativity continues to astound us. Moment Factory always looks to engage audiences with something they have never seen before, and we are certain that this show will thrill spectators.”
Moment Factory is renowned for creating extraordinary, immersive and often interactive visual installations for the likes of Nine Inch Nails, Tiesto, Cirque du Soleil and Celine Dion’s return to Las Vegas. Moment Factory was a key partner in the production of Arcade Fire’s live performance at the Coachella Music Festival, for which they orchestrated the acclaimed “LED balloon drop” alongside Chris Milk in Indio, California.
“Moment Factory is always delighted to work with our close friends at Cirque du Soleil. Moment Factory and Cirque have cooperated on many successful projects and truly enjoy working together,” said Eric Fournier, Partner and Executive Producer, Moment Factory. “This is the first time we will be working with Madonna, Jamie King and the NFL and we are very excited to create the best entertainment for millions of fans who will be watching live and via broadcast.