Lawyers and detectives may be the roles most commonly depicted on TV, but the jobs that get high ratings in real-life are often lesser known. According to salary research from Robert Half , demand for positions such as mobile applications developers, data warehouse analysts and web designers is expected to grow in the coming year as companies look to invest in their information technology (IT) infrastructure and digital presence.
“Many of these roles are quite challenging for employers to fill, since, in some cases, the demand for qualified professionals exceeds the supply,” said Lara Dodo, a Canadian regional vice president of Robert Half Technology. “Professionals who have a high degree of specialization, and hands-on experience helping companies take advantage of emerging technologies, are among the most highly sought by employers.”
Following is an overview of seven high-potential jobs for 2012:
1. Mobile applications developer – As companies strive to reach consumers on smartphones, tablets and other mobile devices, they need professionals who can develop for the small screen. Starting salaries for mobile applications developers are projected to increase 8.2 per cent to a range of $72,500 to $102,750 in the coming year.
2. Web designer – As organisations look to improve the overall look and functionality of their websites and social media pages, they seek professionals who can create clean, eye-pleasing designs that reinforce their brands’ overall look and feel. The starting pay for these individuals is expected to rise 6.6 per cent to a range of $75,000 to $120,000.
3. Network engineer – Companies’ networks are more intricate than ever, increasing the need for those who can ensure the efficient and secure transfer of data and information. Starting salaries for network engineers are expected to rise 6.0 per cent to a range of $75,000 to $98,250.
4. Data warehouse analyst – Maintaining data has become an increasingly complex task, which is why companies need professionals who can collect, analyze and mine stored data, as well as offer effective storage strategies. Anticipated base compensation for these professionals is expected to climb 5.9 per cent to between $81,750 and $111,250 in 2012.
5. Web developer – Web developers are increasingly needed by companies looking to enhance their online presence. Base compensation for these professionals is projected to increase 5.3 per cent to between $58,750 and $85,000.
6. Data security analyst – Security threats are constantly changing, and firms need professionals who can analyze risk and propose solutions. Base compensation for these workers is expected to rise 4.9 per cent to between $83,250 and $124,500.
7. SEO/SEM specialist – Being found online by search engines and consumers is essential to any firm looking to make its digital mark. That’s why companies seek SEO/SEM specialists who can develop strategies to optimize web projects for search and increase online visibility. Those with three or more years of experience are projected to see a starting salary range of $75,000 to $95,000. (Comparative salary data is not available for this specific position as it was not split by experience level in the 2011 Salary Guide.)
More information about the positions listed above can be found in the Robert Half Technology 2012 Salary Guide , which includes a wide range of IT positions, as well as The Creative Group 2012 Salary Guide , which focuses on interactive, design and marketing jobs.