Golden Girl Finance Inc., one of Canada’s most innovative and modern source for financial literacy – with a feminine spin – is pleased to announce its partnership with another innovative, female-founded company, and one of the leaders in the financial services education industry, The Knowledge Bureau. Through this partnership, Golden Girl Finance aims to inspire more women towards pro-active management of their personal and family wealth, as well as incite interest and excitement towards careers in finance.
As Laura J. McDonald, co-founder of Golden Girl Finance, cites: “Women tell us they gravitate towards female advisors; they feel more comfortable talking to a woman about their financial affairs. The challenge becomes the lack of females in the investment industry. Through our partnership with The Knowledge Bureau, we hope to change that. We want women to get more engaged in their personal finances as well as careers in finance, effectively filling a much needed gap in the financial services community.”
“We’re excited about working with The Knowledge Bureau and its innovative leader, Evelyn Jacks, one of Canada’s most recognized tax experts and a true pioneer among female thought leaders,” added co-founder Susan L. Misner. “We are passionate about the fact that The Knowledge Bureau offers opportunities for women to explore empowering careers in finance with real growth opportunities. We fully believe that when you educate and empower a woman financially, you educate a family and more importantly, the economic ramifications can be felt across the community and the culture as a whole.”
The partnership between Golden Girl Finance and The Knowledge Bureau will result in online campaigns, educational content for women, certificate self-study courses for entrepreneurial women, as well as future conferences merging females and finance in a compelling, empowering and modern way.
“We recognized that Golden Girl Finance was connecting with women and truly engaging them, and that’s a great fit with our educational initiatives in promoting the creation and sustainability of family wealth,” said Evelyn Jacks, founder and president of The Knowledge Bureau, a national educational institute focused on excellence in financial education. “In these volatile times, families need to know more about their financial options and so we strongly identified with their vision of empowering women into taking confident financial action with leading-edge knowledge and skills. We immediately saw a fit in partnering with such an innovative website and brand – one that is making immediate inroads into the financial community and the community at-large – and working with them to inspire a very real movement around females and finance.”