6th October 2011

Fido Puts Out Casting Call

fidoYour dog could be famous! Fido is searching for Canada’s top dog to star in a future Fido ad. From October 6th to November 17th, Canadian dog owners are invited to enter their dazzling dog online or in person into the Fido Casting Call™ in support of a great cause. Dog owners and dog lovers alike are encouraged to vote for their preferred pooch and $200,000 will be donated to the Lions Foundation of Canada Dog Guides.

“People are passionate about their pets and we want to give Fido fans a fun and unique opportunity to make their dog a star,” said Steven Sarfin, Senior Director, Marketing, Fido. “We also want to encourage Canadians to unleash their votes to help make a difference in our community. Our partnership with Dog Guides Canada will support this great organization’s efforts in enriching the lives of Canadians with disabilities.”fido casting call

For each vote, Fido will donate $1.00 to Dog Guides Canada, up to a maximum of $200,000. Dog Guides will use the funds donated by Fido to train and place 10 Dog Guides with Canadians with disabilities.

“We are thrilled to be partners with Fido for this unique dog casting call. With the demand for Dog Guides rapidly increasing, this event and generous donation from Fido helps ensure that we can continue to help more people with disabilities,” says Sandy Turney, Executive Director, Lions Foundation of Canada Dog Guides.

Fido Casting Call entry sheets can be submitted on the Fido Facebook page at www.facebook.com/fidomobile or in person at a live Fido Casting Call event during the month of October in six Canadian cities: Vancouver, Calgary, Regina, Winnipeg, Toronto and Montreal. All casting sheets will be posted for voting on the Fido Casting Call website. Voting closes on November 17th.

The dog that obtains the most votes will be declared the “Winning Dog” and will be flown with its owner to Montreal for a VIP puppy pamper experience that will include:

  • VIP spa treatment for the Winning Dog
  • Professional photo shoot for the Winning Dog
  • An LG Optimus 2X Fido phone for the Winning Dog’s owner
  • Air travel and/or limousine service to the VIP photo shoot
  • Hotel accommodations
  • $500 spending money
  • Dog collar with a personalized 2011 Fido Casting Call winner’s medal
  • A Fido ad displayed in public featuring the Winning Dog

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This entry was posted on Thursday, October 6th, 2011 at 6:59 am and is filed under Business News, Contests, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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