Astral Media Inc.’s Astral Out-of-Home division has announced the Toronto deployment of its new Signature Columns. The highly refined backlit columns offer prime advertising space in the heart of downtown Toronto to advertisers as well as information to passersby. The network of Signature Columns will consist of 120 structures (240 advertising faces) with two LED (light-emitting diode) backlit faces distributed in downtown core locations, strategically selected for their high capacity to reach both vehicular and pedestrian traffic with minimal site obstructions. Their frameless vertical advertising faces measure 6 feet by 4 feet in a clean and elegant design by Kramer Design.
“The Signature Column represents a new opportunity for the advertising community to reach a key targeted segment in highly-desirable areas,” said Luc Sabbatini, President of Astral Out-of-Home. “Like the City of Toronto itself, Astral Out-of-Home is dedicated to being in the avant garde of innovation and design. Our new Signature columns will be energy-efficient and once again highlight Astral Out-of-Home’s creative leadership while reinforcing Toronto’s reputation as a city of style.”
Astral Out-of-Home is one of Canada’s largest out-of-home advertising companies with a network of more than 9,500 advertising faces strategically located in the key markets of Québec, Ontario and British Columbia. Firmly committed to the future, the company has developed a series of initiatives to minimize its environmental footprint and actively participate in sustainable development.