CBC has announced significant new initiatives to improve local services for thousands of Canadians across the country, continuing its “Everyone, Every Way” strategic plan unveiled earlier this year. New radio and internet services will be introduced for the London and Kitchener-Waterloo areas of Ontario and new weekend news programming will be introduced in Edmonton, Ottawa, the Maritimes and St. John’s through the spring and fall of 2012.
“As we said with our announcements earlier this year, we know that local service is a key requirement with Canadians, so as a public broadcaster, that is one of our objectives,” says Kirstine Stewart, executive vice-president for English Services. “We made a great start with our announcements in Victoria, Kelowna, Kamloops, Calgary and Toronto. With these latest announcements, our momentum continues to build. We look forward to sharing details about our latest projects, and making more announcements in coming months.”
“We know that our new services in London and Kitchener-Waterloo and enhancements to weekend news in Edmonton, Ottawa, the Maritimes and St. John’s are going to add to an already strong news offering in each of those places,” says Jennifer McGuire, general manager and editor in chief of CBC News, with responsibility for CBC centres across the country. “This expansion will help to build upon our reputation as one of the country’s leading news organizations, where Canadians can turn to any platform they choose to find the news and information that’s relevant to them.”
“I’m very happy to see our strategic plan coming to fruition in tangible and exciting ways throughout the country, as laid out in our Everyone, Every way strategy,” says Hubert T. Lacroix, president and chief executive officer of CBC/Radio-Canada. “We remain committed to delivering on our promise of a stronger relationship with Canadians. With new delivery models, CBC/Radio-Canada continues to evolve as a modern and agile public broadcaster.”