Toronto-based entertainment giant Playdium has launched its “Playdium Movie Magic ” DVD Rental Kiosk program. A self-service movie and game rental kiosk which replaces conventional brick and mortar rental retail shops. With more than 70 kiosks already deployed throughout the GTA and surrounding areas, movie and game enthusiasts worried about impending local video store closures will not need to look very far for a convenient and cost effective alternative.
Kiosks are located at various retail outlets (including approximately 25 Walmart Supercentres) and allow consumers to rent a DVD movie for only $2 plus tax for a day. Any additional days are charged at $1 plus tax. Kiosk capacity is 625 discs and content is primarily made up of new & recent releases with some classic titles offered. A full list of kiosk locations can be found on the Playdium web site.
Playdium Movie Magic began testing DVD kiosks in late 2010 and has been busy rolling out the kiosk program in 2011. Kiosk placements are continuing and Playdium Movie Magic intends to have well over 200 kiosks deployed by early 2012. Blu Ray format is currently being tested at various locations and Playdium Movie Magic will begin testing video game rentals in Q4 of 2011.
Playdium Movie Magic has had its eye on the success of DVD kiosk market in the U.S., where DVD rental kiosks number over 40 000 units deployed and represent approximately 33% of the DVD rental market. “DVD Rental Kiosks have shown great success in the U.S. market. Playdium Movie Magic gives Canadian consumers a fresh and easy way to rent movies and games at very affordable prices” said Len Keywood, Playdium CEO.