Toronto’s LeanIn has officially launched. LeanIn is an online media player that can plug into existing video technology like Brightcove, thePlatform, Ooyala and Kaltura to name but a few in minutes, or publish videos on YouTube and use the LeanIn Player on your site. Alternatively, you can also host and manage your video on your own servers if you like. The basic player is free and advanced features start at $30.00 per month.
LeanIn installs in minutes and offers:
Viewer Engagement – Viewers can share interesting scenes on social networks
Social Discovery – Viewers can see what their friends have been watching
Comments – Time coded comments are linked to actual scenes of a video
Navigation – Viewers can easily find interesting scenes with the LeanIn intelligent scrubber
Analytics – Publishers get advanced analytics on viewer behaviour, preferences and level of influence
SEO – Time coded comments can easily be converted into Google friendly XML
HTML5 fall back mode
“The LeanIn online video player provides publishers with the best of both worlds. They can have a branded social player on their site, and across the web, while taking advantage of free hosting and video management on YouTube. The LeanIn, YouTube combination is the most cost effective way for companies to offer a professional branded online video experience.” Luke Davies, President LeanIn.
Anyone with online video can use LeanIn, whether they are a major media company with hundreds of millions of streams per month, or a smaller company with hundreds of streams per month, LeanIn has a package to support a variety of needs.