According a recent study, 97% of non-profit organizations are using social media, where 40% of corporations use social media to engage and connect with their communities and raise cause/brand awareness.
The Learning Disabilities Association of Toronto District (LDATD) is one of the non-profit organizations going through a communication shift by creating an online presence through social media, connecting with members and the outside community through blogs, facebook and twitter and also undergoing a website refresh to facilitate sharing, community building and easier navigation.
“We are slowly and gradually noticing increased traffic to all our sites,” says Mimi Hoffman, Executive Director of the LDATD. “This translates to more of our population receiving much needed programs and services. We intend to continue our social media campaign to reach as many as possible,” Hoffman adds.
Noticing the misconception of learning disabilities both on and offline, the LDATD understands that reaching out to people through social media platforms is a good way to inform about learning disabilities and to clear the stigma around it.
Slowly, the LDATD is embracing social media outlets like Facebook, Twitter, YouTube, as well as blogging to over 200 fans and followers about the LDATD. These social media outlets will help children, parents and adults with learning disabilities, and give a clearer sense of what learning disabilities are.