25th July 2011

Adconion Expands Joost Video Offerings

JoostAdconion Media Group has announced the expansion and enhancement of Joost’s innovative video offerings in Canada effective immediately.  Refreshed with a new logo, Joost is committed to building brands online by providing premium brand solutions for Canadian advertisers and marketers seeking to reach their targeted audience with engaging and high impact in-stream and in-banner video advertising.

Joost offers a suite of advanced products to help advertisers obtain greater reach and scale with online videos. Joost products include pre-roll, in-banner video and expandable and Splash Ad video units. It also provides exclusive site and inventory representation, and offers full page overlays, roadblocks and custom site skins and integrations – all providing a more comprehensive set of powerful tools to better achieve partners’ ROI.

Supporting Adconion Canada’s growing video market share is its recent VAST 2.0 certification.  Adconion is one of the first ad networks to become IAB VAST 2.0 compliant in Canada. The objective of VAST is to overcome the challenge of the various technologies in play by providing a standardized communication between ad servers and video players. IAB research over the last two years has indicated that in-stream video has grown and VAST will play a significant part in its roll out.

Understanding and adopting the leading industry’s authority in video standardization, Adconion Canada now can greatly improve 3rd party video integrations by making the process more effective and seamless to both publishers and networks. Campaigns will run more efficiently across multiple properties. And by being at the forefront of marketplace change, Adconion Canada is poised to significantly increase the number of pre-roll ads it can serve, as well as allowing it to accept 3rd party ad serving redirects.

“We are committed to bring to market the best brand solutions for our partners,” said Tina Mooney, VP of Adconion Canada. “With Joost’s cutting edge products and adopting the industry’s latest practices, we know that we can shift brand metrics from TV to online. And this is just the beginning.”

In Canada, Adconion reaches more than 14 million unique monthly visitors. Globally, Adconion reaches nearly 325 million unique users, or one-quarter of the global Internet population, every month.

This entry was posted on Monday, July 25th, 2011 at 9:07 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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