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  • Electronic Arts Announces Proposed Offering of Convertible Senior Notes

14th July 2011

Electronic Arts Announces Proposed Offering of Convertible Senior Notes

EAElectronic Arts Inc.  has announced that it intends to offer $550 million of Convertible Senior Notes due 2016 in a private placement. EA also expects to grant the initial purchasers in the proposed offering an option to purchase up to an additional $82.5 million aggregate principal amount of notes solely to cover overallotments. The notes are being offered only to qualified institutional buyers pursuant to Rule 144A under the Securities Act of 1933.

The notes will be convertible into cash and shares of EA’s common stock, if any, based on a conversion rate to be determined. Interest on the notes will be payable semiannually in arrears on January 15 and July 15 of each year, beginning on January 15, 2012. The notes will mature on July 15, 2016, unless previously repurchased or converted in accordance with their terms prior to such date. The interest rate, conversion rate and other terms of the notes will be determined at the time of pricing of the offering.

In connection with the pricing of the notes, EA intends to enter into privately-negotiated convertible note hedge and warrant transactions with affiliates of one or more of the initial purchasers of the notes (the “option counterparties”). EA anticipates that the warrants will have an exercise price that is up to 75% higher than the closing price of EA’s common stock on the date the warrants are issued. The convertible note hedge transactions are expected to reduce the potential dilution with respect to EA’s common stock upon conversion of the notes. However, the warrant transactions could have a dilutive effect with respect to EA’s common stock to the extent that the price per share of EA’s common stock exceeds the strike price of the warrants. If the initial purchasers exercise their option to purchase additional notes, EA may enter into additional convertible note hedge and warrant transactions.

EA has been advised that, in connection with establishing their initial hedge positions with respect to the convertible note hedge transactions and the warrant transactions, the option counterparties and/or their respective affiliates will enter into various cash-settled over-the-counter derivative transactions with respect to EA’s common stock and/or purchase shares of EA’s common stock concurrently with, or shortly following, the pricing of the notes, and may unwind any such cash-settled over-the-counter derivative transactions and purchase shares of EA’s common stock in open market transactions following the pricing of the notes. These activities could have the effect of increasing, or preventing a decline in, the market price of EA’s common stock concurrently with or following the pricing of the notes.

In addition, the option counterparties and/or their respective affiliates will modify their hedge positions with respect to the convertible note hedge transactions and warrant transactions from time to time after the pricing of the notes, and are likely to do so during any observation period related to a conversion of notes, by purchasing or selling shares of EA’s common stock or the notes in privately-negotiated transactions and/or open market transactions or by entering into and/or unwinding various over-the-counter derivative transactions with respect to EA’s common stock. The effect, if any, of these activities on the market price of EA’s common stock or the trading price of the notes will depend on a variety of factors, including market conditions, and cannot be ascertained at this time. Any of these activities could, however, adversely affect the market price of EA’s common stock and the trading price of the notes, which could affect the ability to convert the notes and, to the extent these activities occur during the observation period related to a conversion of notes, could affect the amount and/or value of the consideration that holders receive upon conversion of the notes.

EA intends to use a portion of the net proceeds of the offering to pay a portion of the cash consideration for its acquisition of PopCap Games, Inc. (“PopCap”). To the extent the acquisition of PopCap is not consummated, EA intends to use such portion of the net proceeds for general corporate purposes. In addition, EA intends to use a portion of the net proceeds from the offering to pay the cost of the convertible note hedge transactions described above (taking into account the proceeds to EA from the warrant transactions described above).

The notes and the common stock of EA issuable upon conversion of the notes, if any, will not be registered under the Securities Act or any state securities laws, and unless so registered, may not be offered or sold in the United States, except pursuant to an exemption from the registration requirements of the Securities Act and applicable state securities laws.

This press release does not constitute an offer to sell or the solicitation of an offer to buy the securities described herein, nor shall there be any sale of these securities in any jurisdiction in which such an offer, solicitation or sale would be unlawful prior to the registration or qualification under the securities laws of any such jurisdiction.

This entry was posted on Thursday, July 14th, 2011 at 4:34 am and is filed under Business News, National News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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