The Harvard Business School Club of Toronto Alumni New Venture Contest winner, CardSwap, advanced to the ‘final 3’ out of 12 companies at the global finals hosted in Boston. The competition brought together regional finalists from HBS Alumni Clubs worldwide, including U.S., Brazil, Germany, India, Shanghai, South Africa and the UAE.
CardSwap is Canada’s largest online platform to buy, sell and donate gift cards. In Canada, each year over $1.0B of gift cards go unredeemed. Canadian’s can now convert their unused gift cards, and merchandise credits, into cash. Savvy shoppers can further save money by purchasing gift cards for leading Canadian retailers at discounts of up to 30% off and even be notified when a discounted gift card for one of their favourite retailers becomes available.
“The response to our business was very enthusiastic and the educational sessions really helped us refine our model,” said Frances.
CardSwap recently announced partnerships with selected Canadian Charities, including the Canadian Breast Cancer Foundation – Ontario Region and Covenant House Greater Toronto, where donors can now donate their gift cards to support these worthwhile causes and receive a tax-receipt for their gift card donations.
“We were delighted to have the opportunity to represent the HBS Club of Toronto and Canadian entrepreneurship at-large,” said Zaheed.
The Harvard Business School Club of Toronto is the official organization for the 600+ HBS alumni living in the GTA. The Club organizes educational, social and community services activities for alumni.