Mobilicity has named Kathryn Tom as its CEO Blogger as the wireless company prepares to kick off its “Prove It To You” cross-Canada tour later this week.
As CEO Blogger, Tom, a 23-year-old Biomedical graduate from Markham, will be part of a small Mobilicity team that will document and share CEO Dave Dobbin’s two-week journey across Canada via social media. In addition to winning the trip, Tom will also receive a Mobilicity handset of her choice with a year of unlimited talk, text and data service, plus a 16 GB BlackBerry PlayBook.
The tour, which begins in Toronto on July 14th, will put the spotlight on the people and landmarks Dobbin meets as he ventures across the nation, as well as Mobilicity’s affordable, national coverage – only 20-cents flat per minute outside of the company’s unlimited coverage zones in Calgary, Edmonton, Ottawa, Toronto and Vancouver. The tour will end in Vancouver on July 27th.
Tom won the Mobilicity CEO Blogger Contest after recently submitting a one-minute Facebook video on what makes her the ideal candidate for the role. Her entertaining submission shows a social-media-obsessed Tom blogging around town – inside a shopping cart, on the subway, in a science lab, on the roof of her house – even in a tree.
“We received some fantastic submissions; choosing just one video wasn’t easy,” said Dobbin. “Kathryn’s video showcases her creativity, sense of humour and passion for mobile communications. We are confident she will make an outstanding blogger and a welcome addition to our tour.”
Tom said she entered the contest to learn about the wireless business, see the country and share her travels in an exciting new way.
“Gone are the days when a road trip meant paper maps and cassette tapes,” Tom said. “I know this mission across our nation will bring new sights and memories that I can instantly share with the world.”
Upon arriving in each of Mobilicity’s five unlimited markets, Dobbin will host exclusive Customer Appreciation events to thank existing customers for their ongoing support and welcome new customers to Mobilicity. The Customer Appreciation events will feature $0 BlackBerry smartphones, special offers, free food and giveaways.